WRAP ART & DESIGN
(JAUNAPUR · ND · 2011)
(INDUSTRIAL)
A rustic WIP themed factory & studio space for a Niche Furniture design (Wrap) & Lifestyle product brand (Ikkis) an ode to the critical regionalism of Indian Modern Architecture
CREDITS.
DESIGN TEAM.
AMEET SINGH, DB TEAM
PHOTOGRAPHER.
CLIENT COMMISSIONED
New Delhi towards its southern end fringes into a curious multiplicity of neighbourhoods comprising of temples, farmhouses and makeshift factories amidst the growing residential sprawl. The context is rurban at the most with each nuance built objectively with an introverted view. Assertively within this contradiction in Chattarpur, a ‘lal dora’ (urban village) as the architects of Delhi-based Design Bureau put it, is sited the Wrap Art & Design Factory. *
*Text - Thinkmatter
ABOUT.
SITE AREA
9832 SQFT · (913 SQM)
BUILT UP AREA.
6250 SQFT · (581 SQM)
ROOMS.
STUDIO · EXHIBITION · FACTORY FLOOR
HIGHLIGHTS.
EXPOSED BRICKWORK, LIGHT WELLS, SLIDING MS DOORS, TERRACE GARDEN
The spatiality is a response to translation of an identity of the brand promoting traditional craft, culture and concepts in product design. In a reciprocal relationship, the design elements were worked out collectively with the client in terms of ideas. The built over 8000sqft as such has no iconic pretensions but at the same time, is no less architecturally ambitious.
The simplistic site planning streamlines the influx for efficient flow throughout. The linear entrance from the northern edge of the site stages and influences an asymmetrical bifurcation of the expanse into a 12ft wide access road along the western edge, pausing ultimately before a slightly elevated platform, partly stepped, ramped in a corner demarcating the pedestrian approach from hereon. A simple insignia on a curvilinear edge announces both the brand and the building here. Another pivotal point in the access road secludes one to a closer area privy only to the staff. The character of the building is instituted gradually through the longitudinal textural façade composed of exposed brick & concrete interrupted rhythmically by two-storeyed long frames of windows – an ethic , as the architect says, reminiscent of ‘the traditions of Indian Modernism and Regionalism’.
*Text - Thinkmatter
